Chief Executive Officer

George, a 14-year Green Cola veteran, has served in various positions of increased commercial responsibility since the establishment of the company. As a Commercial Director, he begun pivoting the company toward accelerated growth by focusing on driving high performance, building competitive advantage, and investing in areas of disruptive innovation. Since 2018, George served as a Chief Executive Officer in Green Cola succeeding in the expansion of the company’s footprint in more than 30 countries. George holds the role of Chief Executive Officer in Green Beverages since June 2023 and oversees company’s end-to-end strategy to win both as a total company and in key markets. George holds a BBA in Kingston University of London.