Seymour Ferreira is a 30-year veteran of the global beverages industry, and has lived in worked in Africa, Asia, the US and Europe where he was Group Chief Executive Officer of Amber Beverage Group until 2020. While at Amber Beverage Group, he acquired a Green Cola license for the Baltics and established local production. More recently, he has been board member or board adviser to several USA and UK based beverage and media companies and co-founded The Quantum Beverage Group, in 2021, a UK based spirits investment vehicle.