Senior industry appointment significantly strengthens Board as Group continues ambitious growth plans

24 August 2022: Green Beverages Group, the fast-growing innovator of premium and better-for-you beverage brands, is delighted to announce the appointment of Howard Prince-Wright as Chairman with immediate effect.

With more than three decades of senior industry experience with international private and quoted businesses, Howard brings a unique set of skills and expertise to Green Beverages Group. During his career, Howard served as a Director at Pepsi-Cola International and held five CFO positions including at Diageo where he worked with Burger King EMEA and the Asia Pacific drinks division. More recently, Howard has held several Non-Executive Director roles and is also currently a Director at Basil Capital Limited, a consultancy firm specialising in networking among investment companies. He is also a Fellow of the Institute of Chartered Accountants.

Howard’s appointment comes at an important stage of Green Beverage’s global expansion strategy. In recent months, Green Cola has expanded its footprint in the US through a new agreement with and has secured listings in the UK with Sainsbury’s, Amazon, and Holland & Barratt via its UK licensee.

Periklis Venieris, CEO of Green Beverages Group, said: “Howard’s blend of senior financial experience and background working within consumer facing brands makes him a strong fit for Green Beverages Group to help us drive forward our ambition to become one of the world’s leading soft drinks groups. I’m excited to work with someone of Howard’s calibre and established track record of delivering value and growth.”

Howard Prince-Wright, Chairman of Green Beverages Group, said: “I’m delighted to join Green Beverages Group at such an exciting time for the business. The Group owns an exceptional portfolio of brands, is run by a highly skilled team, and has clear growth potential. I look forward to supporting the leadership team to expand the business and realise the Group’s significant global opportunities.”