Four flavours now available across more than 750 stores in the US as Group accelerates international growth strategy
1 November 2022: Green Beverages Group, the fast-growing innovator of premium and better-for-you beverage brands, is delighted to announce that Green Beverages has been approved as a stockist in Kroger. As part of the first phase of the agreement, five-pack formats of Green Cola, Green Sour Cherry, Green Orangeade, Green Lemon Lime and Green Lemonade, are now available in 774 Kroger stores.
The agreement with Kroger is a significant milestone in Green Beverages’ international expansion strategy which is focused on expanding its presence in existing markets, as well as launching into new territories, as consumers increasingly seek healthier alternatives to their favourite beverages.
As the second-largest hypermarket chain in the world and Green Beverages’ first national US retailer, Kroger provides a fantastic opportunity to raise awareness of Green Beverages’ portfolio of products, and further accelerate growth in the United States. In recent months, Green Beverages has enhanced its position in the market through high-profile listings with Meijer, United Natural Foods, HEB, Market Basket, Whole Foods Market, Ahold, Amazon and Walmart.com.
Its agreement with Kroger builds on a hugely exciting period for Green Beverages. Around the world, the Group has recently expanded its position with listings in Sainsbury’s and Holland & Barratt in the UK via its licensee Green Room Brands, and expanded to its 46th market. In addition to Kroger, this provides a strong platform for Green Beverages to achieve further growth in the medium-term.
Periklis Venieris, CEO of Green Beverages Group, said: “This is a step change announcement for Green Beverages in the US and provides us with a fantastic opportunity to introduce the Green brand, highlight the strength of our offer, and present the benefits of healthier alternatives to consumers. We are delighted with the progress that has been made in the US to date, which creates a solid foundation to seek further growth opportunities. We look forward to introducing Green Beverages to customers in Kroger in the months ahead.”
Manos Eleftheriou, Managing Director of Green Cola North America LLC, said: “Having recently secured listings in Meijer and on Walmart.com, I am delighted that Green Beverages is now also available in Kroger, which significantly enhances the national availability of our products. As we see increasing demand for healthier alternatives, this agreement brings our national footprint to over 2,500 stores and enables us to better serve the changing needs of consumers across the country.”